Agentools Lab - Tool Edition 2: Ultra-Simple Video Creation & Sharing Tool "Loom" [Understand It in 3 Minutes]

Create Sales Messages with "Loom" to Triple Open Rates & Quintuple Reply Rates

The San Francisco-born tool Loom allows you to record videos and generate a shareable link with just one click. While it's great for internal information sharing, it truly shines in sales scenarios. Here's an introduction to the globally popular Loom and how to use it. Is this an AI Agent? While that may be debatable, there's a school of thought (notably from Stanford University professor Andrew Ng) that considers all agentic tools to be a form of AI Agent.

1. What is "Loom"?

Loom is a simple video creation and sharing tool. With just one click, you can create a video and share it effortlessly.

2. How to Use It?

• Step 1: Access Loom (search for "Loom Video" to find it).

• Step 2: Sign up and set it up as a Chrome extension.

  
  

  (Tip: Start with the free plan—it’s enough for most users.)

• Step 3: Start recording through the Chrome extension.

• Step 4: Click the orange "Start Recording" button on the right panel.

• Step 5: Choose the screen you want to record.

• Step 6: After a countdown (3, 2, 1), recording will begin.

• Step 7: Click the "Stop" button when you're done.

• Step 8: Obtain the shareable link directly from the Loom interface.

• Step 9: Paste the link into an email or other communication platform to send.

  For more detailed instructions, check out YouTube videos like "How to Use Loom."

3. How Loom "Doubles Sales Effectiveness"

While Loom is undoubtedly useful for internal communication, its true power lies in sales. Text-only sales messages tend to have low open rates, but adding a Loom video can make a significant difference. Some real-world examples show open rates tripled and reply rates quintupled by including a Loom video.

• Your face is visible → Builds trust.

• The content is clear → Easier to understand.

• The mood is conveyed → Adds a personal touch.

These factors improve reliability and significantly boost response rates.

Give it a try!